Our Story

On the road to Frog…how one man was determined to help others discover the information he struggled to find during his darkest days.

A Personal Journey - The Road to Frog

Frog’ story started when our founder Cal, who having experienced his own recovery journey from drug and alcohol addiction, was determined that every UK citizen should have easy access to the local support networks that he and his family needed but found difficult to find.

Cal was lucky to find the much-needed information which saved his life but others have not been so fortunate. He made it his mission to introduce a system which could signpost UK citizens to the health and wellbeing information they needed within a couple of clicks, not pages and pages of unrelated general advice and information – much of it white noise and irrelevant.


He envisaged Frog – derived from the rhyming slang for Road (Frog & Toad) as in road to recovery, road to fitness etc – and a chance meeting with social entrepreneur and founder of Capita, Sir Rod Aldridge, led to the initial financial support required for the development of the Frog concept.


One thing that Cal believed was essential was the harnessing of peer support and the sharing of experiences visually. He therefore envisaged the Champions Cinema – a video channel where real people share their stories, experiences, tips and knowledge in the hope that they might help others. Real stories from real people in less than 60 seconds.


Since those early days, Frog has evolved into a company that offers organisations a full turn key solution to assist the delivery of relevant and current well being information to support true social prescribing.


Guided by a very experienced Board of Directors, Frog has assembled a team of professional technologists, media producers and care workers to produce solutions that cover strategic insight, data discovery and content management that deliver cost and productivity savings whilst producing an excellent end user – citizen – experience .