Tech start-up Frog Systems has completed the recruitment of its senior operations leadership team with the appointment of a new Director of Communications as it continues to commercialise its pioneering online mental wellness platform.
Jane Robertson, a former BBC, and Sky Sports presenter, joins the Glasgow-based firm from cloud computing company iomart Group plc, where she has been a communications and content manager since 2011.
She will work alongside Director of Content, Stuart Duncan to help showcase Frog’s innovative, video-led digital hub.
The company, headed by industry veterans Sir Rod Aldridge and Nick Kuenssberg, has been on a rapid path to growth since launching its wellness platform last summer, following a £1.8million investment.
Frog recently recruited highly experienced technical and client services director Paul Jeffrey as its new Chief Operating Officer (COO).
Welcoming Ms. Robertson to the company, its CEO Phil Worms said: “This is an exciting time for Frog as more organisations are recognising the value which our video-led, wellness platform can bring to the communities and people they are responsible for. We are delighted to have Jane on board as our Director of Communications to work with our growing client base and to amplify their stories of support and hope.”
Ms.Robertson, who brings a wealth of broadcasting and public relations experience, said: “I am delighted to be joining a company that has developed a brand-new solution to help address the huge challenge around mental health and wellbeing.
“Frog’s unique platform uses video to bring the issues we are all facing to life. It offers companies and organisations a unique insight into the issues faced by their people so they can provide the right support.”
“It’s already making an impact by encouraging open conversations and positive action on important topics such as employee mental health and wellbeing in sport.”
Frog has already marketed its software to a number of high-level clients across a range of sectors, including corporates, financial and professional services, higher education, housing, arts and membership and governing bodies to implement the platform.
The platform allows end users to watch and listen to videos of people’s lived experiences of a range of difficult life issues, automatically signposting them to support organisations in their area, so that they receive the support, encouragement and inspiration they need to be the best they can be.
Real-time, anonymised data generated identifies issues that are affecting users, helping clients to make important decisions about where they invest resources.