The Value of Video in helping people find mental health and well-being support.
Video content accounts for 80% of all consumer Internet traffic. Yet it is a vital communication channel often overlooked by health and well-being service providers.
Phil Worms, CEO, Frog Systems will advocate the need for health organisations to respond to the demands of the consumer during a keynote session. Taking place at Scotland’s largest health and social care conference. On the 20 and 21 November 2019, at University of Strathclyde Technology and Innovation Centre in Glasgow.
Worms stated: “The disconnect is quite incredible. The consumption of digital information in streamed or video format continues to grow. Research now shows that it is the preferred information channel for consumers seeking information. We are failing to meet this demand from a health and well-being perspective. Short form video is the perfect medium to communicate stories of hope, advice and support information. Yet we still rely on the written word and the downloadable PDF.”
“When we see and hear people tell stories we become personally engaged in the content in a way that is just not possible with printed information. The impact is immediate, our attention is caught, our emotions are stirred, we recognise authenticity, credibility. The story becomes relatable.”
Worms will be revealing industry insight into the use and value of video. Demonstrating how the company’s Champion’s Cinema which showcases the ‘lived experience’ can have an important role in providing mental health and well-being support at the point of need.
The Digital Health and Care Festival will bring together organisations such as the Scottish Government, NHS, and CCPS. The conference will showcase the latest advances in the relationship between digital technology in health and social care.
Featuring keynote speeches with national digital strategy colleagues from Scottish Government, the NHS, academia, industry and the care and support sector.